Op2mise, (a product of Virtual AI) and ADvendio are proud to announce a strategic partnership designed to provide a comprehensive omnichannel solution for tier 1 and 2 broadcasters. “This collaboration aims to bridge internal processes and streamline the Ad Sales journey to enable convergence for both linear and Connected TV (CTV) broadcasters,” said Simon Osman, Chief Commercial Officer, at Virtual AI.
“Achieving convergence is a huge challenge for all broadcasters, as the ways that they manage and sell different kinds of advertising can vary enormously in process, fulfillment, and reporting. Traditionally order management systems have brought automation to one half of this journey, but struggled to manage the more traditional element. Working with Op2mise, we are uniquely now able to provide a best practice solution to the market for total TV convergence. It’s great news for ADvendio, as the world’s leading omnichannel solution, as through this partnership we can now unify the process for all forms of media to provide a fully converged selling and buying experience,” said Angus Dowie, ADvendio Regional Sales Manager EMEA and of APAC.
Read the full release here: www.einpresswire.com
