Supported Ad Servers
The ad sales management process is complex and requires a lot of time as sales and ad operations tasks have to be coordinated separately. ADvendio offers a scalable management solution with an ad server integration which builds a strong bridge between Sales-, Order- and Campaign- management. Bringing together CRM and ad operations, shortening the management circles and collecting all your business data in one spot will lead to greater productivity and better quality. At present, the following ad servers are integrated without extra charge when purchasing ADvendio’s Professional Edition: Google DoubleClick, AOL Adtech, Smart AdServer.
The automated sale of digital inventory via SSPs is nowadays an indispensable part of the sales channel mix of many sales houses and publishers. An ongoing issue in the process is the lack of transparency and connection between these channels linked into one system. This is where ADvendio provides a solution. Customers using Google DoubleClick AdX or Yieldlab for programmatic ad sales can now import this delivery data and account information into ADvendio and benefit from clear reporting across all ad sales channels in one system. The following SSPS are integrated without extra charge when purchasing ADvendio’s Professional Edition: Google DoubleClick Ad Exchange, Rubicon Project, Adform and Yieldlab.
Without leaving the ADvendio application, you have availability forecasts at hand within your media campaign to check if inventory is available and to receive total amounts and share of voice – with one click. Based on this data, you can adjust your campaign immediately.
Configure your targeting criteria (geo, time, browser/OS, frequency capping) in the ADvendio media campaign and automatically transfer these settings when requesting availabilities or submitting the order to your ad server.
Book your orders directly from the edited media campaign within ADvendio on your ad server with a single click, as soon as the order is confirmed – including all entered values and targeting criteria. Save time and prevent mistakes by managing all relevant information in one application.
Campaign performance and billing data
You receive regular reports from your ad server with information on campaign performance like delivered ad impressions/clicks in your ADvendio media campaign. You can either export these delivery data or use them for invoices and accounting directly within ADvendio for perfect end-to-end processes.