Supported Ad Servers and Networks

Efficient digital advertising workflows with ad server and SSP integration

Supported Ad Servers

The ad sales management process is complex and requires a lot of time as sales and ad operations tasks have to be coordinated separately. ADvendio offers a scalable management solution with an ad server integration which builds a strong bridge between Sales-, Order- and Campaign- management. Bringing together CRM and ad operations, shortening the management circles and collecting all your business data in one spot will lead to greater productivity and better quality. At present, the following ad servers are integrated without extra charge when purchasing ADvendio’s Professional Edition: Google DoubleClick, AOL Adtech, Smart AdServer.

double click

DFP

DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing. We support DFP 5 and 6 and even help you with migrating your system.

Adtech

ADTECH

ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads.

smar+ Ad server

Smart AdServer

Smart AdServer develops and markets premium ad serving solutions for media agencies and publishers to manage display campaigns for Web, mobile and iPad/tablets.

Supported SSPs

The automated sale of digital inventory via SSPs is nowadays an indispensable part of the sales channel mix of many sales houses and publishers. An ongoing issue in the process is the lack of transparency and connection between these channels linked into one system. This is where ADvendio provides a solution. Customers using Google DoubleClick AdX or Yieldlab for programmatic ad sales can now import this delivery data and account information into ADvendio and benefit from clear reporting across all ad sales channels in one system. The following SSPS are integrated without extra charge when purchasing ADvendio’s Professional Edition: Google, DoubleClick, Ad Exchange and Yieldlab.

Double Click Ad Exchange

Google DoubleClick Ad Exchange

DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites

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Yieldlab

Yieldlab’s is focused on the development of software systems for the real-time trading and delivery of advertisements via digital channels. We enable websites, sales houses and publishers, to strengthen and optimize their business relations with agencies and advertising clients.

These Ad Server Features are supported

Availability Forecast

Without leaving the ADvendio application, you have availability forecasts at hand within your media campaign to check if inventory is available and to receive total amounts and share of voice – with one click. Based on this data, you can adjust your campaign immediately.

Targeting configurator

Configure your targeting criteria (geo, time, browser/OS, frequency capping) in the ADvendio media campaign and automatically transfer these settings when requesting availabilities or submitting the order to your ad server.

Booking

Book your orders directly from the edited media campaign within ADvendio on your ad server with a single click, as soon as the order is confirmed – including all entered values and targeting criteria. Save time and prevent mistakes by managing all relevant information in one application.

Campaign performance and billing data

You receive regular reports from your ad server with information on campaign performance like delivered ad impressions/clicks in your ADvendio media campaign. You can either export these delivery data or use them for invoices and accounting directly within ADvendio for perfect end-to-end processes.

CRM, Orders & Sales Management