Sales

Ad Sales – Media Campaign Management

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How premium ad sales teams can close more deals in less time – even on the go

ADvendio gives publishers and sales houses everything they need to make the most of their premium advertising sales by streamlining the contact-to-cash lifecycle. Simplify the ad sales process and perfectly meet your client’s individual demands by using an all-in-one application that supports your ad sales process end-to-end.

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ADvendio ad sales features allow publishers to optimize productivity and drive ad revenue.

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Proposals and Insertion Orders

Create proposals and insertion orders with ADvendio ad sales software. Advertising sales teams using the powerful media campaign engine can handle and process RFPs faster.

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Discounts, Surcharges and Net Calculations

Apply discounts and surcharges to your media campaigns and use the net calculator. Easily adjust quantities and discounts for every inventory item and automatically transfer amounts to your media campaign records.

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Campaign and Media Configuration

Import your media inventory, work with a well-structured database and easily manage your prices. Create and fine-tune ad campaigns, always have their status accessible and create proposals, orders, and order confirmations with a single click.

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Product Recommendations

Readily create minutes of your events: enter everything you’ve talked about, the meeting’s objectives, and next steps. Quickly select recipients and send the visit report by email from within ADvendio.

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Availability Requests

When planning a media campaign, one of the most important questions is whether or not the desired digital inventory is available. Within ADvendio you can request this information directly from the ad server, view available quantities, smoothly adjust your media campaigns, and consult with your client.

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Revenue Schedules

Using revenue schedules you can view your sales forecast by day or month, align your goals, and keep your team informed.

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Customizable Sales Process

Simplify the work for your whole ad sales team and prevent mistakes by setting up a sales process that meets the needs of your business. By defining the steps of the sales process and using approvals, you’ll achieve a streamlined and efficient ad sales process.

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Booking Calendar

Immediately check availability for digital exclusive placements, print or out-of-home ad inventory in the ad sales phase. Increase customer satisfaction with real-time advertising purchase options.

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Media Search

Ensuring that your ad sales team finds the right media with the current pricing is essential for an efficient sales process. You will benefit from an organized inventory with the media search, which lets you scan the internal inventory database quickly and easily according to pre-set filters.

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Commercial Optimizer

Adjust running media campaigns precisely with the commercial optimizer. Suggest alternative options with or without impact on the media campaign revenue and update them without hassle. Advendio’s automation means that invoices, credit notes and ad server IOs are seamlessly updated as well.

Why it’s important for publishers to use an end-to-end solution for their premium ad sales efforts

Nowadays, many publishers are faced with time and price pressures with regard to their premium inventory sales, as programmatic buying offers advertisers and agencies a quick and easy way to buy ads. Given the complexity of the inventory and the involvement of different departments in the campaign-planning process, long-winded proposal generation and quote-to-cash cycles are often the result of the highly individualized requirements in premium advertising.

The success of players in the advertising industry is defined by their ability to sell ad inventory and satisfy their clients. Do you want your ad sales team to sell less of your inventory because they aren’t familiar with all the products or current packages? Can you afford your staff to waste time searching through spreadsheets and rate cards? Merely copy the proposal from last year? You don’t want to lose clients because you weren’t able to respond to the RFP in time, or with insufficient detail to convince the potential customer.

Other serious issues include hidden inventory, problems with media planning, or incorrect information. To be able to process RFPs faster, it’s essential that you create a workflow in the ad sales process that reduces the involvement of multiple departments, minimizes time spent searching and creating new spreadsheets, and facilitates access to relevant information. Our mission is to support the direct sales of your advertising business, which is why we designed the ADvendio ad sales features.

Ad sales Proposal

Respond faster to agency and advertiser requests

With ADvendio’s ad sales software, you and your advertising sales team can respond faster to individual customer RFPs while maintaining or improving the quality of the response. Deliver proposals to your clients that perfectly meet their needs, and react flexibly to changes. Handle more requests simultaneously without trouble and work more effectively and efficiently thanks to the advertising sales features.

Build customer satisfaction with the advertising sales features

Handling client requests faster gives you the time to work with more customers simultaneously, yet also increase quality. With the ADvendio advertising sales features, you canmeet your clients’ RFPs and also show them what else you have in store that complements their campaigns. With increased quality and better customer service, you guarantee increased purchaser satisfaction.

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ad sales process

ADvendio ad sales solution: promote your sales performance

ADvendio allows you to design your own ad sales processes, customized to fit your needs. Avoid mistakes that would cost your team time and money by working with the right items in the optimum quantities, minimizing the involvement of different departments, and assigning tasks and responsibilities correctly to your team members.