Orders

Comprehensive Order Management, Ad Operations and Ad Booking

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How Publishers can close the loop between CRM, order management and ad bookings

Combining sales and ad operations, shortening the administrative processes and collecting all your business data in one place will lead to more productivity and better quality. Our order management software enables you to reduce operational complexity.

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Advendio order management features allow publishers to increase speed and efficiency in their back offices

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Booking Calendar

The booking calendar displays available, reserved and offered ad specs according to set filters. The booking calendar is particularly important for print and out-of-home ad inventory, as well as digital exclusive placements.

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Commercial Optimizer

Ad operations teams can use the commercial optimizer to freely adjust running media campaigns. Changes to invoices are processed automatically by the ADvendio system.

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Availability Forecast (Ad Server Integration)

ADvendio can automatically request availabilities from connected ad servers with one click – depending on the capabilities of different ad servers, most targeting criteria are taken into account as well.

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Creative Upload (Ad Server Integration)

Upload creatives directly in ADvendio and submit them to your ad server together with your media campaign. Process your complete ad management in ADvendio without switching between systems.

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Ad Booking – Push IO (Ad Server Integration)

Book your orders on your ad server with a single click from the edited media campaign inside ADvendio as soon as the order is confirmed – including all entered values and targeting criteria.

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Delivery Data (Ad Server Integration)

Receive regular reports from your ad server containing information on campaign performance such as delivered ad impressions/clicks, sent directly to your ADvendio media campaign.

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Delivery and Account Transfer (Ad Network Integration)

The SSP Integration with Google DoubleClick Ad Exchange and Yieldlab leads to more transparency of your programmatic processes.

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Direct Deals (Ad Network Integration)

Automate selling of ad inventory by coordinating programmatic direct deals from your central ad sales hub. Keep track of all your ad sales channels in one system.

Why publishers should use ADvendio order management and ad booking system

Working with many different parties, it is crucial for publishers and sales houses to utilize a flexible solution that connects with the various systems, thereby automating the ad booking process. Ad server integration is key to fluid data flows within digital ad sales management. You’ll still be using your ad server, but facilitating your daily work through the seamless exchange of information between one system and another. Using ADvendio means you can access forecast availabilities at the click of a button.

ADvendio supports a range of ad server features including targeting, availability forecasts, submitting IOs, delivery data and much more. By simply relying on your ad server’s data, you will have no overview or real insight into your order management. Because your process chain is broken, your ad operations teams will be wasting time copying information from one system to the next, with your IT system maintaining complex and often limited interfaces.

To support the work of ad operations, it is important to implement more efficient workflows. In print and out-of-home ad sales especially, it is nerve-wracking to search through different spreadsheets to finally find out which ad specs will be available on the requested date. Your service quality will suffer the moment you have to backtrack because of a double booking. Erasing the need to switch between systems and spreadsheets will make the work of your ad operations team more productive.

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Process orders faster with the ADvendio ad booking and ad operations solution

As publishers and sales houses interact with many different parties, it’s crucial that they work with a flexible solution that connects with the various systems involved, thereby automating the sales, order and invoice management processes. By using ADvendio’s order management software, publishers can speed up the planning and ad booking process.

Connect CRM, sales and order system with your ad server and exchanges

Ad server and ad exchange integration is key to fluid data flows within digital ad sales management. Publishers will still be using their ad server and exchanges, but their daily work will be facilitated through the seamless exchange of information between one system and another. Within ADvendio you can access forecast availabilities or initiate deals with the click of a button. ADvendio supports a range of ad server features including targeting, availability forecasts, submitting IOs, delivery data and much more.

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Campaign optimization made easy with smart order automation’s.

ADvendio’s order management solution also includes an optimization engine: the commercial optimizer. It allows ad operations and finance teams to conveniently update running campaigns (with or without impact on the price). Campaigns can be modified within ADvendio, and simultaneously on the ad server, with the click of a button. The related invoice is adjusted automatically.