Inventory – Media Database and Ad Inventory Management

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How Publishers can make the most of their inventory with ADvendio

Minimize time spent answering to RFPs by using the ADvendio Inventory solution. A user-friendly inventory makes the process of finding the right media or package for your customer quick and easy to understand. Our Ad Inventory Management solution reduces time spent searching through spreadsheets and helps you focus on what you’re best at – selling.

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With ADvendio’s Inventory features, publishers have instant access to the appropriate inventory


Price Management and Configuration

Price management can be a serious issue given the diversity of billing types in the advertising business. ADvendio’s price configuration makes creating and updating rates much easier. With rate steps, for example, ADvendio automatically identifies the valid rate step and the corresponding price, based on the pricing quantity.


Rate Cards

Assign different prices – even in different currencies – to your ad specs, assign a validity period to your prices and organize them in rate cards, for example, to display different tariffs or price changes on a selected date.


Inventory Export

Making your current ad specs and rates portfolio available for your clients on your website, in presentations or in external media databases can be a hassle. By organizing your inventory within ADvendio’s media database, you can simply export the active rate card.


Cross-Media Inventory Support

The media database structure within ADvendio was designed from the beginning to be able to support all kinds of inventory – regardless of the ad sales channel or type. Print, TV, digital, video, mobile, out-of-home inventories, and more are supported simultaneously, in a cross-media campaign.


Ad Packages – Predefined Bundles

To avoid repeatedly selecting ad specs, or if you want to quote special offers, you can generate predefined packages. These packages contain several ad specs, and the price of the package is independent of the prices of the individual components, making your sales team’s work a lot easier.


Inventory Analysis and Reporting

Benefit from extensive reporting functionalities for your ad inventory management. Analyze your inventory, identify weak and strong items, and strengthen your portfolio to increase yield.


Ad Spec Recommendations

Ad spec recommendations help to promote inventory with a validity period and inventory that complement one another for upselling.


Mass update ad specs and rates

To reduce time and effort spent creating or updating ad specs and rates, ADvendio provides a handy wizard which supports your product management team with useful search, group, and display options.


Sync with your ad server inventory

To streamline order processes for digital inventory, each ad spec within ADvendio is connected to the respective ad spec in your ad server (if you are using ADvendio’s ad server integration option).

Why it’s important to use a comprehensive inventory solution to move advertising business forward

Pricing structures in the advertising business are very complex, even more so if you manage cross-media inventory and operate in multiple countries with different currencies. An adequate solution for ad specific pricing requirements did not exist until now: the ADvendio solution offers a huge inventory and price management system that is capable of covering even the complex requirements of huge international publishing houses managing all kinds of advertising. The first step in guaranteeing a more efficient sales process is to ensure that your sales team finds the right ad specs with the current pricing. Unused inventory is lost profit.

Do you want your sales team to be selling less of your ad inventory because they aren’t familiar with all the media items or current packages? If you have a motivated product management team that puts a lot of thought into how to make your inventory more attractive for your customers and creates engaging ad packages, it’s frustrating when these are not even proposed by the sales team due to the lack of transparency in your media portfolio. It’s also often difficult for product managers to see which product has been sold the most, is performing the best, or works really well in combination with another. How are you supposed to make decisions concerning price development if you are missing important insights on performance?

Collecting CRM, sales, invoice, and inventory information within one single system offers great new ways to analyze the value of inventory using readily set-up reports. A lot of time can be saved by organizing your ad inventory in a user-friendly way. Sales reps are usually focused on generating as much ad revenue as possible – so let’s work on providing them with all the inventory tools they need to reach that goal. At ADvendio we solve these issues with the media search, automatically assigned rate cards, pre-packaged products, and other useful ad inventory management features.

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Sell more inventory and increase service quality with a structured media portfolio

Using ADvendio’s ad inventory management software means you can ensure your sales team is working with an easy-to-use media search and drastically reduce the errors quota, as it’s easy to make old and outdated rates and ad specs unavailable. By assigning particular rate cards to the respective users, you can significantly limit which sales rep can find which inventory. With handy ad inventory management tools such as ad packages or ad spec recommendations, you can make your products visible to sales employees.

The ADvendio inventory solution helps you prevent product graveyards

Stop wasting time searching for information and data. The ADvendio search function scans all your accounts and contacts simultaneously, giving you immediate access to the data you’re looking for. Got a customer asking about their proposal, order, or invoice? Just type part of their name and immediately find the document you are looking for with our sales CRM software.

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The all-in-one approach: gain important insights so you can offer agencies and advertisers more attractive campaigns

Lift your media portfolio to a whole new level: with ADvendio storing not only your inventory database, but also your customer, campaign, revenue, and invoice information, you can easily set up reports that show you exactly how ad specs are performing. Base your price and new product decisions on statistics and offer your customers more engaging ad products.