Easier Ad Management: Streamlined business processes in the online ad industry
Premium ad serving provider Smart AdServer and the Salesforce-based business solution ADvendio.com connect via interface Sales & Order with Ad Operations. Thus publishers and ad networks manage their customer, campaign and order management efficiently and without process interruption.
Berlin / Hamburg, August 29, 2012 – The premium ad serving provider Smart AdServer and ADvendio.com with its business application for online advertising announce their cooperation regarding order management / ad operations.
The combination of both systems simplifies the everyday work of publishers significantly since the proposal, order, campaign and billing processes connect seamlessly with each other.
“Selling and billing of digital advertising is a tedious procedure. Many publishers work manually and therefore inefficient: A lot of time is spent on data entry and acquisition and this is repeated in different, often unsuitable environments such as Excel”, addresses Bernd Bube, CEO ADvendio.com, a central problem in the digital advertising industry and proposes the alternative: “Thanks to the integration, manual operations can be replaced by one automated workflow from initial customer contact to billing run”, Manuel Koubek, Country Manager DACH at Smart AdServer points out the benefits of the connection. “Our powerful interface enables a scalable integration in a sophisticated system architecture. By connecting to a comprehensive sales, order and billing system, we can offer our customers a complete ad management package.”
Publishers can configure their customers’ associated campaigns directly in ADvendio.com and forecast available inventory from there. Orders including targeting settings are sent directly to Smart AdServer. Once the campaign starts, delivery data are transmitted to the ADvendio.com media campaign where they can be easily evaluated or used for billing and accounting.
Leading digital media houses such as Media Group One already benefit from efficient business processes. “Through the direct link between ad server and CRM and order system we get a clear picture of our customer interactions and the work steps connect perfectly with each other over different departments and systems. This way we can make the overall proposal and order processing faster and more efficient”, explains Alexander Schott, Director Adoperations at Media Group One.
About Smart AdServer (www.smartadserver.com)
Smart AdServer’s premium ad serving solution allows media and publisher customers to effectively manage their display advertising campaigns across Web, Mobile and iPad/Tablet platforms. With 9 offices across Europe and the Americas, Smart AdServer counts over 350 clients across 4 continents including more than 80 ad agencies with a portfolio that includes media agencies/advertisers like Zenith Optimedia, GroupM, FullSIX/6:AM, BetClic, Meetic, as well as many sites and accounts, including Canal+, Deezer, PIXmania, Axel Springer, Fox International Channels… and also for the mobile solution, YOC Media Network, Hi-media, Tomorrow Focus. With tens of billions of ad impressions served through their platforms per month, Smart AdServer is at the cutting edge of digital ad serving solutions.
About ADvendio.com – Business Solution Advertising
ADvendio.com enables publishers and ad networks to manage inventory, customers, campaign, orders and sales in a single application. By linking up with a leading ad server, ADvendio.com has created a lean sales process with consistent data that also encourages productivity and efficiency in online media sales teams. The system, which is built on salesforce.com’s reliable cloud infrastructure, lets you access your business information anywhere, anytime. There are options to install your own individual modifications alongside the standard functionality, and usability is outstanding. This is what makes ADvendio.com a leading CRM, sales, and order application for online advertising. Follow us on twitter.