Combining Retail Media, Connected TV, and Convergence TV
Streamline the entire retail media campaign lifecycle, from programmatic CTV buys and in-store DOOH screens to converged linear broadcast and streaming inventory.
Is Your Autonomous Execution Governed?
The media industry is shifting from human execution to autonomous execution. As audiences move seamlessly across linear broadcasts, connected TV, and ad-supported streaming, AI agents are increasingly driving media planning and buying. But autonomy without governance creates risk. ADvendio provides the mission-critical infrastructure that turns AI decisions into valid, financially compliant, and brand-safe commercial transactions.
Scale Retail Media and TV Simultaneously
ADvendio breaks down the silos between retail media, linear TV, and connected TV. By combining a native omnichannel data model with deep, standard-level integrations into the world’s leading ad servers and SSPs, we enable you to plan, execute, and bill across every screen, shelf, and stream from a single platform.
Unify Your Audience Across Every TV Screen
ADvendio’s connected TV and convergence TV capabilities bring linear, streaming, and digital audiences together in one powerful platform. Plan, sell, activate, and optimize campaigns across every screen with confidence—unlocking smarter targeting, seamless workflows, and measurable growth for modern media businesses.
Powering the Next Generation of Retail Media
Whether you are a retailer monetising your digital storefront or an agency executing complex shopper marketing campaigns, ADvendio’s dedicated out-of-the-box bidirectional integrations manage the full end-to-end campaign lifecycle.
Retail Media
Leverage integrations to Kevel, Topsort, CitrusAd, Criteo, Vistar Media, and more.
TV
Connections to The Trade Desk, Freewheel, Google Display & Video 360, Microsoft Monetize and Microsoft Invest.
Social Media
Avail of out-of-the-box integrations to Facebook, Instagram, Pinterest, Snapchat, TikTok, and LinkedIn.
Autonomous Execution Governed by Business
AI is the workforce, but governance is the product. Our Guardrail Engine is the foundation of enterprise trust for your retail media and convergence TV operations. It ensures that every autonomous decision made by AI buying and selling agents remains commercially valid, fully auditable, and strictly within your financial boundaries. AI makes the decisions; ADvendio makes them safely executable.
A True Retail Media Unified Supplier 360 Ecosystem
Seamlessly connect your point-of-sale (POS) data, legacy trade budgets, and digital media inventory.
Omnichannel Self-Serve
Give brands one unified portal to seamlessly manage physical in-store placements right alongside their traditional digital display and programmatic media campaigns.
Automated Cross-Selling
As partner brands allocate their major trade budgets, our platform automatically recommends strategic, real-time opportunities to activate complementary retail media placements.
Non-Endemic Revenue Activation
Unlock retail data for external advertisers, including automotive and travel categories, through a highly scalable interface engineered specifically for enterprise growth.
Real-Time ROAS Visibility
Erase silos separating sales and finance teams. Give suppliers instant performance visibility, building the trust required to automatically reinvest future budgets.
Agentic Communication for Autonomous Execution
Agent-to-agent protocols such as AdCP transform connected TV, convergence TV and retail media by enabling autonomous agents to securely communicate, negotiate, and execute transactions. Our protocol-agnostic infrastructure eliminates manual friction, ensuring AI buying agents and selling agents instantly connect and transact flawlessly within your enterprise's strictly governed commercial rules and financial boundaries.
Trusted by Global Retail Media Leaders
12 of the Top 30 Global Retailers Trust ADvendio
Since 2017, ADvendio has transformed complex retail media and convergence TV infrastructure into a unified, scalable platform. Today, retail giants like Albertsons, Ahold Delhaize, Ulta Beauty, Shoprite, and Loblaw Media rely on our proven technology to eliminate bottlenecks and accelerate scalable revenue growth.
Case Study
Cartology Powers National Omnichannel Growth
Cartology, the retail media business of Woolworths Group (Australia and New Zealand’s largest food and everyday needs retailer with over 1,400 stores), engaged ADvendio to upgrade its inventory and order management efficiency.
By implementing ADvendio's connected infrastructure, Cartology successfully consolidated 13 unique advertising channels and processed over 2.4 million distinct data points. The integration streamlined multi-channel management across physical point-of-sale, digital in-store screens, in-store radio networks, online display, and print media.
A Complete Headless Revenue Operating System
Connect ADvendio with your existing enterprise application architecture or combine our core modules into a single, fully integrated Salesforce platform
Revenue OSOmnichannel Management. Establishes an essential, end-to-end command center for media sales workflows, maximizing fill rates and margin performance.
Financial Automation. Accelerated billing and closing engines built specifically for complex retail ad models, delivering audit-ready financial statements with confidence.
Self-Service Marketplace Portal. Automates the processing of long-tail sales, unlocking high-margin, untapped monetization streams without adding headcount.
Ecosystem Connectivity Hub. Forms an immediate data sync between your core order management platform and the world's leading advertising servers and demand platforms.
Leverage the Next Generation of Agentic Advertising
Future-proof your retail media network where autonomous AI meets strict commercial governance
FAQs
Your frequently asked questions about AdGateway, answered.
What is the difference between Connected TV (CTV) and Convergence TV?
While both involve digital video delivery, they operate on completely different levels regarding underlying capabilities, campaign workflows, and invoicing processes. Here is the breakdown:
- Connected TV (CTV): This refers to strictly on-demand, non-linear content streamed over the internet to an internet-enabled TV device. It does not involve traditional broadcasting. A common example is watching a movie on the Netflix app or browsing a network’s app to stream an older episode on demand.
- Convergence TV: This approach combines traditional linear broadcasting (like cable, satellite, or antenna) and digital live streaming into one unified ad campaign. An advertisement plays simultaneously across both formats, resulting in a single coordinated playout and one unified invoice sent to the customer.
How is ADvendio using AI?
ADvendio goes beyond basic AI assistance such as generating campaigns or summarizing reports and instead uses AI as an autonomous workforce to execute commercial transactions. ADvendio connects AI intelligence with the strict rules and controls required in an enterprise environment.
Here is exactly how ADvendio leverages AI:
- Driving Autonomous Execution: ADvendio acts as the execution layer that turns AI-driven decisions into valid, trusted media transactions. AI agents autonomously handle complex processes across pricing, inventory, approvals, finance, and billing.
- Implementing the Guardrail Engine: Autonomy without governance creates risk. To make AI safe for enterprise scale, ADvendio uses a “Guardrail Engine.” This acts as the foundation of trust, ensuring that every autonomous AI action remains financially compliant, brand-safe, fully auditable, and contractually valid.
- Ensuring Business Governance: ADvendio’s core design principle is that AI must never bypass the business. While the AI agents are empowered to make decisions, ADvendio’s infrastructure ensures they operate strictly within the organization’s predefined commercial rules and accountability frameworks.
In short: AI makes the decisions, and ADvendio makes them safely executable.
Does the Guardrail Engine replace human oversight?
No, the platform is intentionally designed with a “Human-in-the-Loop” framework. The system is built to eliminate high-volume, manual administrative tasks. It simultaneously guarantees that ultimate decision-making remains firmly under human oversight.
Why is governance necessary for agent-to-agent communication?
As the media industry shifts toward autonomous AI execution, giving agents autonomy without proper governance creates significant business risk. When internal network agents autonomously negotiate and transact with external brand purchasing agents, the Guardrail Engine acts as a strict safety net. It guarantees that all seamless agent-to-agent transactions remain financially compliant and brand-safe before they are ever executed.
Chris Rutten
Director of Operations"After an extensive process, it became clear that ADvendio was best positioned to partner with Cartology due to their products, retail capabilities and their unique capacity and scale to manage our use-cases. We look forward to what the next few years will bring our partnership."