Retail Media 360: A Holistic View of the US Market

ADvendio is pleased to bring you this comprehensive retail media insights report.

The retail media market potential is huge. It’s grown into the third-largest digital marketing category in recent years and it is not just taking a significant percentage of the digital ad dollar, but changing the shape of marketing altogether.

For this report, we wanted to provide an independent viewpoint and gather opinions from across the industry. For that reason we called on experienced trade journalist, Ben Sillitoe, to investigate and interview some prominent players in the sector.

He has provided a compelling summary of where retail media is at in the US and compiled a variety of RMN insights and case studies. He’s spoken to some influential figures in the space to gain a colorful picture of what retailers need to think about in the next stage of retail media’s evolution.

Explore this retail media whitepaper featuring commentary from the likes of Brian Spencer (Kroger Precision Marketing), Andrew Lipsman, Jeffrey Bustos (IAB), and Dmitry Pavlov (ex-Walmart adtech consultant). Dive into case studies from Walgreens, CVS, and Walmart Connect to grasp retail media's evolution drivers and gain actionable steps for staying ahead in this dynamic landscape.

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