Retail Media 360: A Holistic View of the US Market
ADvendio is pleased to bring you this comprehensive retail media insights report.
The retail media market potential is huge. It’s grown into the third-largest digital marketing category in recent years and it is not just taking a significant percentage of the digital ad dollar, but changing the shape of marketing altogether.
For this report, we wanted to provide an independent viewpoint and gather opinions from across the industry. For that reason we called on experienced trade journalist, Ben Sillitoe, to investigate and interview some prominent players in the sector.
He has provided a compelling summary of where retail media is at in the US and compiled a variety of RMN insights and case studies. He’s spoken to some influential figures in the space to gain a colorful picture of what retailers need to think about in the next stage of retail media’s evolution.
As the advertising industry continues to evolve due to digital transformation, cookie deprecation and technological advancements brands must re-evaluate how they advertise to their target customers.
This ebook takes a look at the retail, media, classifieds and out-of-home industries where ADvendio's solution has been successfully implemented.
Read this ebook to learn about:
The digital transformation of the retail media industry
How cookie deprecation is changing the media industry
A guide to online classified advertising
All the basics you need to know about out-of-home advertising
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