The third quarter at ADvendio has been exceptionally active. We sponsored events, organized webinars, introduced fresh product updates, and bolstered our team through expansion efforts. Here’s a detailed summary of what we’ve been up to during this third quarter:
Industry Events
This quarter, we enjoyed attending and sponsoring multiple events in the advertising technology sector.
AdMonsters Publishers Forum
Date: August 4th-6th
Location: Boston
We were delighted to sponsor this year’s Publisher Forum. Samantha Giaver, Global Head of Sales, and Matt Rohrs, Sales Director, represented ADvendio at AdMonsters Publisher Forum in Boston. The event pushed vendors and publishers alike to concentrate on some of the issues plaguing the industry as a whole. Of particular note were news publishers.
They’ve been hammered lately by declining revenues at a time when they’re busier than ever. WaPo presented info that shows that advertising adjacent to “touchy subjects” actually does not impact a viewer’s brand perception. Moreover, CheckMyAds alleged that advertisers should be more concerned about their ads ending up in negative places via programmatic pipes.
The overall message was: “Know where your advertising dollars are going, and have tighter controls over your tech stack.”
Paris Retail Week
Date: September 17th-19th
Location: Paris
Maria Gracia Gomez attended Paris Retail Week. The event was filled with incredible insights, inspiring conferences, and exciting new connections with leaders across the retail space. We explored the latest innovations and trends shaping the industry’s future.
DMEXCO
Date: September 18th-19th
Location: Cologne
This year, we sponsored a Networking Space at DMEXCO. DMEXCO has always been an incredibly successful event for us, speaking with existing customers and prospects alike. This year was even more so, with the additional success of a client/partner dinner and a very popular networking event at the booth. It is always a pleasure to meet the various leaders that sit across our industry, but notable was the amount of new ad tech at the event and the increasing presence of retailers. Across the two days, we had over 50 meetings and will undoubtedly be there again in 2025.
Digiday Publishing Summit
Date: September 23rd-25th
Location: Miami, FL
Our Sales Director, Matt Rohrs, attended the Digiday Publishing Summit in Miami. The themes that carried the day were centered around using AI to help companies like Dow Jones and Disney gain efficiencies across their organizations. These efficiencies came in the form of empowering their salespeople to spend more time with clients and less time putting together plans and revisions, increasing the yield of their sales by increasing efficiencies across previously unconnected silos (unification), as well as removing as many “bumps” along the way that have existed in the sales process for decades. These uses of AI mirror many of ADvendio’s plans for the platform and prove that we are at the bleeding edge of adtech’s forefront!
Programmatic Spain – Programmatic Morning Retail Media
Date: September 26th
Location: Madrid
Maria Gracia Gomez attended the Programmatic Retail Media morning at Programmatic Spain. The agenda for this year’s event was a review of what has already been done, with presentations of success stories from agencies in retail media organizations, success stories from retailers with the special launch of a new retail that is coming into play and that will change the rules of the game, and stories from the most prominent brands.
Webinars
Media Insights Webinar: Unlock the Future of Media
Date: August 22nd
ADvendio was proud to present a Media Insights Webinar in August. Matthew Rohrs, Sales Director at ADvendio, and Anthony Caccioppoli, Principal and Founder of Cacciapolli Consulting Group, delved into the latest developments and strategies that are reshaping the media world.
Matt and Anthony discussed:
- Google’s Cookie Decision
- Privacy Sandbox & User Control
- First-Party Data Importance
- Retail Media Networks
- Antitrust Issues & Industry Consolidation
- The Role of AI in News Publishing
To check out the webinar recording, click here.
Customers
Village Media
We were delighted to announce our partnership with Village Media, a rapidly growing digital media company that has revolutionized its sales and ad operations with ADvendio. For more information about this partnership, click here.
Rainmaker Media
We were delighted to announce our appointment by Rainmaker Media, the retail media network powered by the Shoprite Group, Africa’s largest supermarket retailer, as it looks to expand its customer base on the continent. For more information about this appointment, click here.
Partnerships
Op2mise (a product of Virtual AI)
Op2mise (a product of Virtual AI) and ADvendio are proud to announce a strategic partnership designed to provide a comprehensive omnichannel solution for tier 1 and 2 broadcasters. For more information about this partnership, click here.
Product Updates
In July, we were excited to announce our new features in the Summer ‘24 Release:
- Booking Calendar Availability Mode: The new mode allows users to set availability independently of amount calculation, improving flexibility and accuracy in managing exclusive digital CPM products.
- Enhanced Programmatic Features: Integrations with Xandr Programmatic Guaranteed Deals and Programmatic RFP Import for Google Ad Manager streamline setup, management, and efficiency of programmatic campaigns.
- AI Pilot Project: We are launching an AI Pilot Test phase with Salesforce Einstein and CRM Analytics, offering dynamic predictions, real-time insights, and customizable AI-enhanced dashboards.
- OmniBudget Overview: This feature allows agencies to create detailed media plans and view planning per channel for an entire year, improving budget management and campaign planning.
- Delta Invoicing Solution: Delta Invoicing enables campaign adjustments without canceling previously invoiced items and is available for sandbox testing.
New Hires
Globally Growing Team:
We are pleased to announce three new additions to our team during Q3. Kevin Squyres has joined the Sales team as Sales Director. Thomas Duggan has joined the Marketing team as Growth Marketing Manager. Thomas will cover for Michaela Walsh while she is on maternity leave. Livia Varga has joined the HR team as Country Manager of Chile.
We warmly welcome Kevin, Thomas, and Livia as they take on essential roles in developing and strengthening our workforce.
Current Job Openings:
Discover your path to a fulfilling career in advertising technology with ADvendio. We are actively seeking skilled individuals to join our dynamic team and contribute to innovation in our industry. Explore our current job opportunities here to discover the perfect fit for you.
Trips
Marias trip to Paris and Spain
Maria Gracia Gomez, our Country Manager (Spain, France, Canada), was delighted to return to France and Spain. During her trip, she attended Paris Retail Week and Programmatic Spain.
