During the second quarter of 2026, ADvendio experienced a very productive period. We actively sponsored events, organized global team meetings, introduced fresh product updates, and bolstered our team through expansion efforts. Here’s a detailed summary of what we’ve been up to during this quarter:
Industry Events
This quarter, we had the pleasure of attending and sponsoring multiple events in the advertising technology sector.
IAB Connected Commerce
Date: April 14th
Our Account Executive – North America, Audrey Goebel, attended IAB Connected Commerce in New York. This year, attendees discovered new insights, engaged with trailblazing case studies, and connected with industry innovators ready to transform commerce into a truly connected experience.
Digital Day Camp – Toronto
Date: April 15-16th
Our Global Head of Consulting, Jay Wright, and Account Executive, John Paden, attended Digital Day Camp Toronto during Q2, connecting with leaders across Canada’s media, advertising, publishing, and technology ecosystem. The event gave us a clear view of the market priorities, including digital revenue growth, ad operations efficiency, audience monetization, and the continued evolution of programmatic and retail media. For ADvendio, it was a great opportunity to strengthen relationships in the Canadian market and engage with teams focused on modernizing how advertising is sold, managed, and billed.
Retail Media Day Denmark
Date: April 28th
Our Account Manager – Northern Europe, Jens Hansen, attended Retail Media Day Denmark in Copenhagen. The event heavily emphasized the critical shift toward privacy-first advertising, particularly the strategic importance of leveraging first-party data to reach consumers near the point of purchase. Industry leaders highlighted the need to break down marketing silos and build full-funnel consumer journeys that connect brand awareness directly to in-store and online conversions. Discussions around emerging technologies, such as AI-driven “Agentic Commerce” and programmatic in-store screens, offered a strong glimpse into the future of scalable omnichannel growth. Ultimately, the conference validated our current strategic direction and provided solid context to help us maximize ROI as this channel continues to mature.
Retail Media X – London
Date: May 14th
Our Global Head of Sales, Angus Dowie, and Account Manager – Northern Europe, Jens Hansen, attended Retail Media X in London. The conference highlighted the critical importance of closer collaboration between brands, retailers, and tech innovators to drive measurable, scalable growth. Sessions focused heavily on the convergence of retail media with broader channels like connected TV (CTV) and FMCG strategies, demonstrating how integrated ecosystems are unlocking new demand.
NXT Media Days London
Date: May 27th
Our Account Executive – North America, Lauren Herrig, also attended NXT Media Days Los Angeles, a premier gathering of 60+ speakers and 200+ attendees. The event united CTV and Commerce Media conversations under one roof, covering everything from ad-supported streaming to in-store retail media, making it a great opportunity to connect with industry leaders driving the future of advertising.
P2PI Retail Media Summit
Date: June 2-4th
Our Account Executive – North America, Lauren Herrig, attended the P2PI Retail Media Summit, North America’s first event dedicated to the rise of retail media, now in its fifth year. The summit brought together senior leaders from CPGs, retailers, agencies, and media innovators to tackle the future of connected commerce, and was a fantastic platform to connect with the ecosystem ADvendio proudly supports.
The event was kicked off with a happy hour at Copper Club – hosted by Vistar Media & ADvendio! Our Global Head of Consulting, Jay Wright, and Account Executive – North America, Lauren Herrig, were joined by fellow industry leaders, partners, clients, and friends for great drinks and conversation!
NRF Asia Pacific
Date: June 2-4th
At NRF 2026: Retail’s Big Show Asia Pacific in Singapore, ADvendio co-exhibited with major regional brands like KDDI, dentsu Japan, and Broadsign to champion data-driven retail transformation.
The defining theme of NRF APAC 2026 was The Next Now, focusing heavily on autonomous AI and next-generation retail solutions. ADvendio showcased its cutting-edge “Revenue OS for Agentic Retail Advertising” platform. By showing how autonomous AI agents can seamlessly handle complex ad-booking, rule-setting, and operational workflows across omnichannel networks, ADvendio demonstrated how they are forward-thinking innovators rather than just a traditional software platform.
ADvendio successfully demonstrated how they can bridge the gap between advanced AI capabilities and practical, high-margin revenue generation, cementing their status as the go-to financial and operational backbone for the APAC region’s booming Retail Media landscape.
Partners
Kevel
ADvendio announced its strategic partnership with Kevel, the leading provider of retail media infrastructure, to help retailers scale their retail media operations with efficient, agentic operations. For more information about this partnership, click here.
Product Updates
In Q2, we added enhancements to our already powerful infrastructure, including but not limited to:
- Major Campaign Builder overhaul with bulk actions, drag-and-drop sorting, and custom flow integration.
- Brand new Kevel integration for Retail Media.
- Strengthened Finance & Delta Invoicing reliability across billing and payment workflows.
- Reworked the Generic Clone feature as a modern Lightning Web Component
- Expanded programmatic and ad server integrations across DV360, Google Ads, GAM, Broadsign, FreeWheel, and more.
- Opened our Agentic Selling Pilot, utilizing Ad Context Protocol (AdCP).
Find out more about our Spring 2026 Release on our Blog or Wiki.
New Hires
Globally Growing Team
We are pleased to announce six new additions to our team this quarter. Vanessa Bastidas has joined the Quality Assurance team as a Junior Quality Assurance Engineer, Taylor Shuman has joined the Consulting team as a Solutions Consultant, and Mathis Löbbe has joined the Sales team as an Account Executive.
We warmly welcome Vanessa, Taylor, and Mathis as they take on essential roles in developing and strengthening our workforce.
Current Job Openings
Discover your path to a fulfilling career in advertising technology with ADvendio. We are actively seeking skilled individuals to join our dynamic team and contribute to innovation in our industry. Explore our current job opportunities here to discover the perfect fit for you.
Staff Events
Global Team Meeting | Mid-Year Update
At the halfway point of 2026, ADvendio conducted a global town hall meeting, bringing together colleagues from our US, Chile, Germany, Ireland, and UK offices.
This discussion covered important departmental updates, goals, and long-term strategies for ADvendio’s strategic roadmap.