During the second quarter of 2025, ADvendio experienced a very productive period. We actively sponsored events, organized global team meetings, introduced fresh product updates, and bolstered our team through expansion efforts. Here’s a detailed summary of what we’ve been up to during this quarter:
Industry Events
This quarter, we had the pleasure of attending and sponsoring multiple events in the advertising technology sector.
Digital Day Camp
Date: April 9th
Kevin Squyres, Sales Director, and Audrey Goebel, Account Executive, attended Digital Day Camp in Toronto. The event offered a valuable perspective on where the Canadian media industry is headed. Across panels and conversations, there was clear momentum around simplifying workflows, aligning teams across the ecosystem, and finding practical ways to apply AI. As the pace of change accelerates, collaboration and smarter systems are emerging as the path forward.
POSSIBLE
Date: April 28th-30th
Our Sales Director, Kevin Squyres, attended POSSIBLE in Miami. After quickly discovering Miami in May is less than conducive to sport coats, they had the opportunity to meet with peers across the entirety of the vast media ecosystem. There was no shortage of opportunities to collaborate with clients, sit in on insightful panels, and engage with new friends at publishers, agencies, and ad tech partners alike – all with the charming and vibrant backdrop of Miami Beach.
POSSIBLE has quickly become a must-attend event, not only expanding by 2-3x YoY, but drawing influential executives with unique POVs and the energy to continue driving innovation forward. It remains to be seen whether POSSIBLE will, as some have suggested, replace Cannes on the calendar for many North American players in the media space. Still, ADvendio will undoubtedly be returning every year!
Beeler Tech Navigator NYC
Date: May 6th
Audrey Goebel, Account Executive, attended Beeler Tech Navigator NYC. This was a valuable opportunity to connect with publishers and ad tech leaders across the industry. The event sparked thoughtful conversations around key trends, like the demand for more streamlined ad management solutions, rising interest in self-serve platforms as teams look to do more with less and reach untapped markets, and the evolving role of publishers within the broader commerce and retail media landscape. It was a productive few days of relationship-building and gaining insight into what’s top of mind for companies heading into the second half of 2025.
Retail Media X
Date: May 13th
Angus Dowie, Global Head of Sales, and Jens Hansen, Account Manager – Northern Europe, attended Retail Media X in London. Retail Media X was a fantastic opportunity for our first-ever sponsored retail media event in the UK. As a standout in the retail media calendar, the team took to Liverpool Street to introduce ADvendio to a series of global and national retailers. The event hosted a series of specialist retail media vendors, and more importantly, some wonderful speakers who shared knowledge of how they have overcome industry challenges, and their plans and visions for the direction of the industry. With a strong mix of retailers and a wide variety of propositions and strategies, it provided great insight into the diversity of the UK retail media market. It fit well for ADvendio, whose focus is on enabling these disparate strategies by leveraging industry best practices.
Beeler Tech Navigator London
Date: June 10th
Angus Dowie, Global Head of Sales, and Jens Hansen, Account Manager – Northern Europe, attended. Overall, this was a solid event. While there was a low percentage of vendors compared to other similar industry events, UK publishers were well represented, and this was a more informal setting compared to Digiday. The team had several great conversations with old and new faces. Key topics included: curation, revenue processes, and tackling downward traffic numbers due to search being taken over by AI. The team felt that this event is well worth attending again.
Customers
VMN media
We were delighted to announce the extension of our partnership with VMN media, the leading publisher of specialized business content in the Netherlands. For more information about this partnership, click here.
Adhese
We were happy to announce a strategic partnership with Belgian-based ad server platform Adhese to offer an end-to-end retail media solution, ranging from campaign management through to ad delivery and programmatic buying and selling. For more information about this partnership, click here.
ADvendio and Adhese Partnership for Salling Group
In addition to our previous announcement, we announced a strategic partnership with Adhese to deliver a comprehensive retail media solution for Salling Group, Denmark’s largest retailer. For more information about this partnership, click here.
LiveScore
We were delighted to share a success story with our customer Livescore.. LiveScore is a fully owned and operated ecosystem that converges the most relevant sports content and engaging features with a world-class sportsbook. All served by a purpose-built, in-house tech stack delivering a frictionless customer experience. To read the full customer success story, click here.
Product Updates
In Q2, we added enhancements to our already powerful product, including but not limited to:
- Smarter media buying workflows
- Expanded DV360, Meta, and Pinterest capabilities
- Improved finance workflows
- Campaign builder and UI refinements
- New dashboard reports and forecasting tools for sales teams.
Find out more about product improvements here.
New Hires
Globally Growing Team
We are pleased to announce six new additions to our team this quarter. Ángeles Lahsen has joined the pre-sales team in Chile as Junior Sales Solutions Engineer. Perla López has joined the Consulting team in the US as a Consultant. Jay Wright has joined the Consulting team in the US as Global Head of Consulting. Sara Benkirane has joined the sales team in the UK as an Account Executive. Tony Troth has joined the sales team in Australia as Strategic Account Manager. Bastián Carvajal has joined the Software Development team in Chile as a Software Developer.
We warmly welcome Ángeles, Perla, Jay, Sara, Tony, and Bastián as they take on essential roles in developing and strengthening our workforce.
Current Job Openings
Discover your path to a fulfilling career in advertising technology with ADvendio. We are actively seeking skilled individuals to join our dynamic team and contribute to innovation in our industry. Explore our current job opportunities here to discover the perfect fit for you.
Staff Events
Global Team Meeting | Mid-Year Update
At the halfway point of 2025, ADvendio conducted a global town hall meeting, bringing together colleagues from our US, Chile, Germany, Ireland, and UK offices.
This discussion covered important departmental updates, goals, and long-term strategies for ADvendio’s strategic roadmap.