With Q2 in full swing, the entire ADvendio team has been busier than ever. From our global team meeting, attending Salesforce World Tour in Paris, and additional product features and improvements, July has flown by.
Here’s what we have been up to this month:
ADvendio Global Team Meeting
As we settle into Q2, we held our quarterly global team meeting with all our offices in Ireland, Germany, France, and Chile.
This meeting touched upon updates from all our departments along with discussing long term plans for ADvendio including:
- ADvendio’s goal for global growth
- Our improved focus on customer success
- The continuous development of new features and capabilities to our ad sales software
- The importance of artificial intelligence & programmatic as a key aspect going-forward
ADvendio Attended Salesforce World Tour Paris
Members of our EMEA team joined more than 9,000 attendees at the Salesforce World Tour in Paris at Paris Expo Porte de Versailles. It was a diverse event with many large corporations in attendance along with software and integration partners. Multiple topics were covered including a big focus on emerging technologies such as AI (Einstein Analytics), analytics, artificial intelligence and the introduction to blockchain technology. Throughout the event, there were also numerous presentations with regards to Salesforce’s roadmap, future, and upcoming features along with numerous industry-specific workshops.
New Product Enhancements
At ADvendio, we make continuous optimizations to our ad management software. As customers are our highest priority, our enhancements focus on improving the user experience and integrations with the market’s top ad servers and ad exchanges.
Our latest features and enhancements include:
- Dynamic Pricing
In order to provide a better overview of the Media Campaign you are working on and the applicable pricing rules, pricing rules can now be chosen and applied directly in the Media Configuration. This provides a more accurate understanding and also allows for consideration of the relevant budget.
Furthermore, price rules will automatically be applied upon pressing save, ultimately saving time and ensuring an accurate application of price rules across inventory.
- Sales Goals
ADvendio’s Sales Goals / Forecasting allows you to plan and track sales goals, compare forecasts and split revenue attained between team members for bonus calculation. The latest improvement to this feature allows the setup of sales goals/ forecast using both media type and media segment allowing for more focused sales goals.
With ADvendio you are guaranteed that you will always be on the latest ad server API version. For example, ADvendio 2.114 uses the new Google Ad Manager API v201905.