Let’s connect at dmexco September 18 & 19, 2013
Visit us at booth A044 in hall 6 and learn more about trends in digital premium sales.
With more than 30,000 visitors from around the world dmexco in Cologne is THE get together of the digital industry. According to this years theme ‘Turning Visions into Reality’ you can expect exciting news at our booth:
Connect – How publishers implement AGOF connect in their daily business and benefit from the standardized exchange platform
Today many publishers face time and price pressure for their premium inventory sales as programmatic buying offers advertisers and agencies a quick and uncomplicated way of buying ads.
To optimize the way publishers and agencies sell and buy premium advertising the OVK has initiated the connect center which allows automated exchange of proposals and orders. In cooperation with AGOF ADvendio.com is going to present how the publisher side can include connect in their daily business.
Automate – Ad ops and finance automation via direct (multi) ad server connection and integrated billing
By connecting CRM, sales & invoice system with the ad server, publishers receive a lean sales process with consistent data and integrated workflows that encourages productivity and efficiency in online ad sales teams.
With the embedded billing and accounting tool, delivery data from the ad server is automatically entered in the invoice record which eliminates working in multiple systems and complexity in finance.
Grow – Five ways to increase advertising business/revenue with efficient end-to-end business processes
Due to the complexity of the inventory and the involvement of different departments in the campaign planning process, long-winded proposal generation & quote-to-cash cycles are often the result of the highly individualized offer in premium.
We want to explain how publishers can make the most of their premium ad sales – showing potential in sales, ad operations, finance and controlling.
We’d love to take sufficient time for you. You can request an appointment at our booth here. Of course you are also invited to visit us spontaneously at our booth A044 in hall 6. We are looking forward to meeting you on site at dmexco 2013!