As a graduate of both communications and strategic marketing, Jorge has gained experience working in commercial roles in the advertising industry and with Saas companies. He understands the importance of the Saas industry and its role in daily lives.

Recently we caught up with Jorge to learn more about his professional background and his expectations for his new role with ADvendio.

1. Tell us about your background

My name is Jorge Andres Barrionuevo Reveco. I was born in Mendoza, Argentina, but grew up in Santiago, Chile.

I have a BA in Communications and a postgraduate certificate in Strategic Marketing. I worked for many years in the Advertising industry, as an Account Executive, managing accounts for customers from all sorts of industries. For the past 5 years, I worked in the SaaS department for EBSCO EIS in MA, US. As a Senior Implementation Project Manager, being responsible for Implementation projects for educational institutions around the globe.

2. Do you speak any additional languages?

Yes! I’m fluent in English and a Spanish native speaker. I have it on my bucket list to learn to speak Italian one day.

3. Why are you interested in customer success?

Now more than ever, the importance of giving customers the best experience possible during the adoption of a new service, is key to a successful and long-lasting business relationship.

5. How do you think your previous experience has prepared you for your role with ADvendio?

I’ve witnessed firsthand during the past 5 years how much the SaaS industry has evolved and the importance it has on our daily lives. I’m very aware of the challenges and opportunities that this context brings to this industry, which fills me with excitement to be part of this new challenge.

6. What expectations do you have for this new role in ADvendio?

To help improve the internal processes and ultimately give a better service to our customers. I would love to help ADvendio get more customers from South America. And of course, keep learning about this fascinating SaaS industry!

It was great to chat with Jorge about his professional journey to date and to learn more about his experiences working in the advertising industry. Jorge is now eager to support ADvendio in securing more customers from South America and continue to learn in the Saas industry. We are looking forward to seeing Jorge grow into his role in the coming months.