Funda is the leading online property portal in the Netherlands and hosts an extensive selection of property listings with more than 5 million unique visitors every month.
In 2021, Salesforce will be implemented with the help of Salesforce implementation partners Brightfox and Harvest Digital. Sales and marketing teams within Funda will soon be able to work smarter. Salesforce Sales Cloud and Service Cloud provide them with a 360-degree view of their relationships, enabling them to better utilize sales opportunities and take their relationship management to the next level, according to Salesforce.
The marketing automation tool Pardot helps teams to get in touch with brokers and advertisers at the right time in a more personal and relevant way. Finally, with the help of the ADvendio app (built and integrated on the Salesforce platform), Funda can automate the sale and billing of online media space, enabling advertisers to buy advertising space faster and smarter, Salesforce reports.
Originally published at www.dutchitchannel.nl on February 19th, 2021.