Conveniently connect your ad exchanges
The automated sale of digital inventory via SSPs is nowadays an indispensable part of the sales channel mix of many media companies and publishers. An ongoing issue in the process is the lack of transparency and connection between these channels linked into one system. With ADvendio's solution customers using Google Ad Manager, Rubicon Project, Adform, AppNexus, Platform 161 and Yieldlab can centralize all of their direct and programmatic data with key account information for clear reporting across all ad sales channels in one system. This greatly improves your data performance and helps to identify new ad revenue capabilities.
Google Ad Manager
Google’s Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites.
Adform is the leading independent and open full stack advertising technology platform. With Adform’s SSP it is possible to bring direct and programmatic sold advertising into competition and to get transparency about the revenue stream.
Rubicon Project is a SSP with which users can see the revenue streams of their programmatic sold inventory and get a holistic view about the use of the inventory by their clients.
Yieldlab’s develops systems for the real-time trading and delivery of advertisements via digital channels. We enable websites, sales houses and publishers, to strengthen and optimize their business relations with agencies and advertising clients.
Ad Server integration features supported by ADvendio.
Without leaving the ADvendio application, you have availability forecasts at hand within your media campaign to check if inventory is available and to receive total amounts and share of voice – with one click. Based on this data, you can adjust your campaign immediately.
Configure your targeting criteria (geo, time, browser/OS, frequency capping) in the ADvendio media campaign and automatically transfer these settings when requesting availabilities or submitting the order to your ad server.
Book your orders directly from the edited media campaign within ADvendio on your ad server with a single click, as soon as the order is confirmed – including all entered values and targeting criteria. Save time and prevent mistakes by managing all relevant information in one application.
You receive regular reports from your ad server with key metrics on campaign performance like delivered ad impressions or clicks in your ADvendio media campaign. Use these insights to compare the performance of your different channels as well as of direct and programmatic sold campaigns. Identify your best-performing products and quickly optimize your offers. Furthermore, you can export this delivery data or use it for invoicing directly within ADvendio for the perfect end-to-end process.
Mona BlomdalABC Startsiden
We have been using Salesforce for a long time so ADvendio was a perfect solution for streamlining our workflow and minimize time spent on system integrations and training.