Google’s next generation ad serving platform DoubleClick for Publishers (DFP) integrates with ADvendio.com

Upgrade your business processes as well by choosing ADvendio.com as efficient management system in addition to DFP.

Google recently released the latest version of its ad server. It’s a single platform that upgrades and will replace Google’s existing ad serving products: DoubleClick’s DART for Publishers and Google Ad Manager. The upgraded DFP combines Google’s technology and infrastructure with DoubleClick’s display advertising and ad serving experience. Use this opportunity to optimize your whole ad management system by adding ADvendio.com as complete business application for account & contact, sales and order management to make your business processes more efficient.



DFP - Doubleclick for Publishers

Powered by salesforce.com’s flexible cloud infrastructure, ADvendio.com can constantly be expanded and improved.


Our online advertising solution has already adapted to this development: the ad server integration interface is updated so anyone using DFP 6 can seamlessly integrate with the all-in-one management application ADvendio.com and use DFP features such as availability forecasts, bookings and deliveries directly within ADvendio.com.


Users benefit from fast deployment and short innovation cycles and receive for free brand-new features and customizations to make their media sales processes even more efficient.

Salesforce

The cloud infrastructure‘s felexibility allows us to always stay ahead of new developments and makes us to one of the most advanced solutions for online advertising management. The following DFP features can be processed within ADvendio.com:


Targeting

  • Content Targeting (AdUnit, placement, slot)
  • Time targeting (day of the week, hour of day)
  • Geo targeting (country, region, city)
  • Online targeting (browser, OS)
  • Keyword targeting
  • Frequency capping (time based method, time unit)


Forecast

  • Available impressions
  • Booked Impressions
  • Metrics for each targeting


Booking

  • Pricing (CPC/CPD/CPM/Sponsorship)
  • Priority
  • Master & Companion
  • De-, re-activate


Delivery report

  • Delivered impressions
  • Delivered clicks
  • Daily, monthly, targeting metrics

9 May 2012