Data-Driven OOH Ad Sales: Challenges & Trends

Outdoor advertising has always been an awareness driving tool for brands. However, the ability to effectively measure its impact was limited in the past. Thanks to the effects of digital transformation, OOH plays a far more strategic role for modern marketers as they plan and optimize campaigns to not only cut through the noise and capture consumer attention, but also drive store traffic, conversions and sales.

Advertisers’ demands for data-driven omnichannel campaigns means OOH media companies must have the right tools and processes in place to reach highly targeted audiences and back these results with data. For OOH media companies looking to provide a more complete omnichannel offering to advertisers this is a must-read guide. 

Download this ebook to learn more about:

  • The most common challenges faced by modern OOH media companies
  • The benefits of implementing an order management system for OOH media companies
  • An investigation into key trends shaping OOH advertising for 2020 and beyond

Download this ebook to learn more about:

  • The most common challenges faced by modern OOH media companies
  • The benefits of implementing an order management system for OOH media companies
  • An investigation into key trends shaping OOH advertising for 2020 and beyond

Download our eBook

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