Current state of the outdoor advertising industry — ADvendio

Current state of the outdoor advertising industry

Today, OOH advertisements have to compete with digital media for consumers’ attention. Many of us stumble around city centres glued to our smartphones, looking up just long enough to cross the road or avoid a fellow pedestrian. Others, in the face of busy schedules, race from meeting to meeting, shop to shop, with barely a second’s
thought given to their surroundings.

Challenges facing DOOH

  • High cost of advertising through this channel
  • Difficulty building successful partnerships
  • Inefficient campaign management and optimization
  • Hard to measure KPIs, such as ROI
  • Limited analytics and reporting capabilities
  • Manual inventory management
  • Large number of integration systems required
CRM Integrations

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