Like many other industries, radio and TV broadcasting faces increasing competition from new media platforms and rapidly changing consumer expectations. To stay competitive many ...
The advertising media industry is fraught with challenges, many of which are related to the fluctuating state of the marketplace. What worked last year ...
Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion ...
Artificial Intelligence (AI) is changing the way we run advertising operations. According to Salesforce, 60% of marketing leaders believe AI can help them run ...
The advertising industry isn’t as simple as it used to be. As publishers acquire additional holdings, business units, subsidiaries, syndications and publications, the need ...
In such a dynamic media market, strong leadership is highly important for digital ad sales. Without the right vision and guidance, it’s likely that ...
Newspapers and magazines must leap into streamlining cross-media advertising sales management. This is more essential than it is a choice; as digital grows, they ...
