With its DFP integration, ADvendio now also supports audience segments.
Thanks to the integration with leading ad servers, online publishers and sales houses benefit from lean sales processes with consistent data which encourage productivity and efficiency in ad ops teams. Features such as availability forecasts, bookings and delivery reports can be executed in ADvendio. This way unnecessary switching between systems can be avoided. Next to time, browser and geo targeting, DFP users can now also use audience segments in ADvendio.