The media sales industry is currently facing one of the fastest-evolving environments of the 21st century. Continued digitalization, growing regulation in the industry, and ...
In den letzten Jahren hat sich der Fokus verstärkt auf die datengestützte Digitalisierung mit Big Data-Technologien gelegt, die bis 2020 voraussichtlich einen Umsatz von ...
Ad operations have seen a significant increase in digital advertising sales investment. According to eMarketer, digital ad spend will continue to rise to $129 ...
Let’s face it: managing digital ad operations isn’t easy. In our previous article, we dealt with challenges to ad sales efficiency but efficiency at ...
