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So far Jennifer Campbell has created 307 blog entries.

ADvendio at Digiday Publishing Summit Europe

digiday_publishing_summit_europe_bologna_advendio

Europe’s top-notch Publishers gathered at the Digiday Publishing Summit in Bologna to share successful strategies in the platform era. As a sponsor, we were on site and discussed particulary how platforms can help optimizing ad sales.

Publishers are now living in a platform world. As if adjusting their strategies to this new world order wasn’t enough, the ad blocking threat and challenges with mobile content now also loom large. The Digiday Publishing Summit brought together a group of publishing leaders successfully confronting these issues to talk about how they’re thriving in the platform era.

March 10th, 2016|News & Events|

Media Configuration

More speed and clarity during proposal generation

ADvendio supports many configuration options for campaign items, so you are able to quickly specify selected ad products and fulfill customer requests optimally. Adjusting products has never been easier: With the help of useful action buttons, an easy-to-use interface, and rules on when fields are read only, hidden, or required, the media configuration facilitates ad sales. Especially for cross media requirements, ADvendio’s media configuration leads to a significant increase of speed and clarity.

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February 10th, 2016|News & Events|

ADvendio Winter ’16 Release: More speed for proposals, better performance for ad sales managers

Perfect support for end-to-end ad management!

Cloud Infrastructure

ADvendio’s new media configuration tool helps to speed up the process of adjusting selected ad products, while sales goals and revenue splits give you more control over your businesses performance. Comprehensive cancellation options and enhancements for the DFP integration complete this release.

 

Media configuration – More speed and clarity during proposal generation
As ADvendio supports many configuration options for campaign items, you are able to quickly specify selected ad products and fulfill customer requests optimally. With the new media configuration, adjusting products is now even simpler. With the help of useful action buttons, an optimized UI, and rules on when fields are read only, hidden, or required, the new media configuration makes facilitates ad sales. (more…)

January 29th, 2016|News & Events|

Happy Birthday AppExchange! How 10 years cloud app marketplace have changed the way we and our customers do business

10years_appexchange
Since the turn of the millennium, cloud computing has revolutionized the landscape of the IT world because it provides enterprise-grade computing resources that are affordable, instantly available and scalable. It’s the businesses that take advantage of this new world that are boosting productivity like never before. So it’s no wonder that the world’s biggest shopping mall for business apps in the cloud, is approaching 3.6 million enterprise app installs 10 years after its founding. Here are our reasons for celebrating the Salesforce AppExchange. (more…)

January 14th, 2016|News & Events|

Ad Booking Calendar

Real-time overview of cross-media ad inventory

At many media companies the ad inventory selection process is based on separated and local lists (often Excel sheets), which have to be updated by every single sales rep manually. This method leads to an extremely slow and error prone proposal and order process. ADvendio’s ad booking calendar offers an automated real-time overview of available, offered, or booked inventory for every channel: print, out-of-home or exclusive digital placements.

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