Kathryn Layland joins the ADvendio team as the new Chief Revenue Officer (CRO) and will be tasked to front global expansion.
She is a graduate from the University of Manchester and has a wealth of experience that spans over 20 years, managing teams in cross-media publishing, advertising technology, and software industries.
Most recently Kathryn held senior executive positions in advertising management software companies in Europe and the United States, where she was responsible for global sales and marketing functions.
Upon her arrival, she commented:
I am delighted to have been invited to join the ADvendio team, at a time when the company is expanding in both geography and media reach. A multimedia ad management solution built on the Salesforce Platform is a compelling proposition for many media owners.
Built with leading-edge digital capability and extensive DFP integration at the core of the system, ADvendio is increasingly being seen as an obvious choice for those organizations seeking a DSM replacement. I am looking forward to working alongside these broadcast and news media organisations to take full advantage of the opportunity to achieve operational and revenue improvements as they progress through their DSM migration journey.
ADvendio CEO Bernd Bube, adds that her introduction to the company is a milestone in its international expansion.
We are delighted to bring Kathryn to our team, given her track record in the advertising, publishing and technology industries, and we are looking forward to working with her. We are confident we will benefit from her extensive experience, as we expand in cross-media advertising management and improve our services across different media platforms.
She will help strengthen our growing team of representatives across the globe, working out of countries such as the UK, Ireland, Germany, Chile, Australia, the US and Canada.
The new ADvendio executive will enrich the company’s marketing, sales and lead generation departments around the world, as the company consolidates as a leading advertising sales software solution for ad operations connecting: print, digital advertising, out-of-home and streaming media advertising with a range of management services from quote to cash.
Read the official Press Release on Editor & Publisher.