ADvendio, a global omnichannel advertising management platform, and Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, have partnered to streamline DOOH campaign management by enabling the automated submission of media campaigns and the retrieval of delivery data.
The Challenge
As DOOH becomes a key part of omnichannel media strategies, advertisers and media owners are facing increasingly fragmented workflows. Campaign planning, inventory forecasting, and delivery reporting often take place across multiple systems, forcing teams to manually transfer data between platforms.
Without a unified workflow, sales, operations and finance teams lacked consistent visibility into the full campaign lifecycle. This made it difficult to optimize inventory utilization, quickly adjust performance, and maintain accurate revenue reconciliation.
The Solution
ADvendio and Vistar Media joined forces to directly address these challenges by enabling advertisers and media owners to manage their DOOH campaigns entirely within ADvendio while still tapping into Vistar’s powerful platform.
Through this integration, users can plan DOOH campaigns in ADvendio while fulfilling them through Vistar’s ad server and marketplace infrastructure. Automated data syncing ensures accuracy, while real-time insights from Vistar drive better performance optimization.
Users can now:
- Push campaign setup to Vistar Media ad server
- Directly forecast inventory availability in Vistar Media
- Pull back delivery data and performance from Vistar for use in revenue reconciliation, invoicing, and performance measurement inside ADvendio
- Gain insights into sold and unsold inventory
- Import targeting data for enhanced omnichannel offers
The Outcome
This integration is designed to enhance the management of DOOH campaigns. For example, a global DOOH company leveraging this integration now manages its advertising operations across multiple regions more efficiently, gaining enhanced control over sold and unsold inventory, better omnichannel targeting, and optimized revenue opportunities.
“The power of ADvendio is in being able to unify the whole operational journey, from campaign planning to execution,” said Angus Dowie, Global Head of Sales at ADvendio. “By partnering with Vistar Media, we not only enable our clients to manage an additional channel, but to better automate, activate, and report on the things which make them different .”
“Partnering with ADvendio allows our clients to streamline campaign planning and execution across their DOOH networks,” said Eric Lamb – SVP, Enterprise Solutions at Vistar Media. “Together, we’re helping media owners and advertisers unlock greater efficiency, more actionable insights, and better ROI from their campaigns.”
