ADvendio are delighted to announce their integration with Platform 161, a demand-side platform offering a fully customizable solution adjustable to fit specific business models.
The partnership between ADvendio and Platform 161 streamlines publisher, advertiser, and agency business processes, resulting in increased productivity, revenues, and higher margins.
The latest integration gives ADvendio users immediate and seamless access to a range of data aggregation and programmatic reporting capabilities. The powerful suite of tools is designed to increase transparency across disparate platforms and provide a streamlined global view of ad campaigns across multiple data sources, ad sources, vendors and ad types.
This integration enables companies to go programmatic in a few simple steps.
Benefits of the integration:
- Real-time overview of client’s advertising KPI’s and results.
- Increased inventory management
- Improved control over ad spend and budgets
A current user of the integration is Medialaan – De Persgroep Publishing, a leading media group in Flanders with multiple brands across TV, newspapers, radio, magazines and online media. As of January 1st, 2019, Medialaan and De Persgroep Publishing, who are active in Belgium, the Netherlands and Denmark, joined forces as one media company.
Stefan Ropte, Managing Director of ADvendio explains:
“We are focusing on the programmatic space and Platform 161 is certainly dominate across Europe as a leading Programmatic Buying Platform. With the growing demand for our software, this partnership comes at the right time. The Platform 161 integration allows us to offer our customers transparent and unfiltered access to inventory, helping both publishers and agencies to work more efficiently, reduce costs and increase revenue.”
Jonathan Barkan, Director of Business Development at Platform 161 add:
“As a leading European programmatic solution, Platform 161 is constantly looking for collaborations and integrations that are exceeding the “Turnkey” solutions offered by others. By integrating with ADvendio we’re enabling our client’s access to a set of smart decision-making tools powered by artificial intelligence and machine learning.
In addition, this integration offers publishers and advertisers more control over their inventory, ad spend and budgets”
ADvendio’s addition of Platform 161 features underlines their commitment to delivering a scalable, flexible and customized platform, carefully designed for publishers and agencies operating in an increasingly digitized ad environment.