ADvendio has signed a Strategic Partnership Agreement with T-Shape Consulting, a consultancy firm specializing in digital advertising and marketing dedicated to publishers in the APAC region.

T-Shape Consulting will be responsible for growing ADvendio’s ad sales management footprint in developing and emerging markets in the Asia Pacific, assisting publishers’ ad sales and operations teams seeking to implement the ADvendio software.

Built on the Salesforce Platform and integrated to the industry’s leading ad servers and exchanges such as Doubleclick for Publishers (DFP), AppNexus and Freewheel, ADvendio’s quote to cash software is a natural choice for publishers seeking to streamline their cross-media advertising management operations.

The Right Time for the Ad Sales and Media Industry

With the increasing use of programmatic advertising, the challenges of GDPR compliance and the end of order management applications such as Doubleclick Dart Sales Manager, it is critical to walk alongside publishers and media companies in the transition process to a smoother, more aligned ad sales and operations workflow for media.

ADvendio CRO Kathryn Layland said:

T-Shape Consulting is the right partner for ADvendio to assist our customers in their implementation process; their unique experience in media trading is an invaluable asset. We are delighted to have someone like Marlene Vicaire onboard, given her track record in the advertising, publishing and technology industries, and we are looking forward to working with her.

T-Shape Consulting founder, Marlene Vicaire, added:

ADvendio bridges the gaps usually found between sales and ad ops teams, delivering better collaboration and efficiency for media owners. I’m very excited to participate in their international expansion in the region with China, Singapore and New Zealand as key growth markets. Their solution is fully aligned with our approach to bringing operational and revenue improvements to publishers.

About the ADvendio Ad Sales Management Solution

ADvendio is the leading ad sales management solution powered by Salesforce. It helps publishers and sales houses make the most of their print, digital, TV, radio, out-of-home or cross-media ad inventory.

The SaaS solution enables media companies to manage their complete advertising business process end-to-end within one application: from sales and order management, booking and reporting to billing leading to a perfect interplay of sales, ad ops, and finance.

ADvendio unifies and automates processes and data flows across fragmented application environments found at media companies.

About T-Shape Consulting

T-Shape Consulting is a strategic consultancy firm in digital advertising and marketing. We help leading publishers, and global marketers transform their business successfully using the most innovative solutions in the APAC region. Our mission is to build better customer experiences. Our approach is to think of the business outcomes first, and the technology second.

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