Supported Ad Servers
ADvendio offers a scalable management solution with an ad server integration which builds a strong bridge between Sales-, Order- and Campaign- management. Bringing together CRM and ad operations, shortening the management circles and collecting all your business data in one spot will lead to greater productivity. Integration setup for Google DoubleClick, One by AOL, Smart AdServer and AppNexus is included as standard with our Professional plan.
A premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing.
One by AOL
One by AOL is a supplier of global digital marketing solutions and is part of AOL Advertising.com Group. Its core product is the ad serving solution which primarily focuses on display, video, mobile and rich media ads.
Smart AdServer develops and markets premium ad serving solutions for media agencies and publishing companies to manage display campaigns. This solution is tailor made for Web, mobile and iPad/tablets.
Ad Server integration features supported by ADvendio.
Without leaving the ADvendio application, you have availability forecasts at hand within your media campaign to check if inventory is available and to receive total amounts and share of voice – with one click. Based on this data, you can adjust your campaign immediately.
Configure your targeting criteria (geo, time, browser/OS, frequency capping) in the ADvendio media campaign and automatically transfer these settings when requesting availabilities or submitting the order to your ad server.
Book your orders directly from the edited media campaign within ADvendio on your ad server with a single click, as soon as the order is confirmed – including all entered values and targeting criteria. Save time and prevent mistakes by managing all relevant information in one application.
You receive regular reports from your ad server with information on campaign performance like delivered ad impressions/clicks in your ADvendio media campaign. You can either export these delivery data or use them for invoices and accounting directly within ADvendio for perfect end-to-end processes.
Right now, we are certainly only scratching the surface of ADvendio’s full range of functions. However, the feedback from our staff is so positive that we want to integrate the solution even further.