The automated sale of digital inventory via SSPs is nowadays an indispensable part of the sales channel mix of many media companies and publishers. An ongoing issue in the process is the lack of transparency and connection between these channels linked into one system. With ADvendio's solution customers using Google DoubleClick, Rubicon Project, Adform, AppNexus and Yieldlab can import delivery data and account information for clear reporting across all ad sales channels in one system. Setup of these services is included as standard with our Professional plan.
DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites.
Adform is the leading independent and open full stack advertising technology platform. With Adform’s SSP it is possible to bring direct and programmatic sold advertising into competition and to get transparency about the revenue stream.
Rubicon Project is a SSP with which users can see the revenue streams of their programmatic sold inventory and get a holistic view about the use of the inventory by their clients.
Yieldlab’s develops systems for the real-time trading and delivery of advertisements via digital channels. We enable websites, sales houses and publishers, to strengthen and optimize their business relations with agencies and advertising clients.
Ad Server integration features supported by ADvendio.
Without leaving the ADvendio application, you have availability forecasts at hand within your media campaign to check if inventory is available and to receive total amounts and share of voice – with one click. Based on this data, you can adjust your campaign immediately.
Configure your targeting criteria (geo, time, browser/OS, frequency capping) in the ADvendio media campaign and automatically transfer these settings when requesting availabilities or submitting the order to your ad server.
Book your orders directly from the edited media campaign within ADvendio on your ad server with a single click, as soon as the order is confirmed – including all entered values and targeting criteria. Save time and prevent mistakes by managing all relevant information in one application.
You receive regular reports from your ad server with information on campaign performance like delivered ad impressions/clicks in your ADvendio media campaign. You can either export these delivery data or use them for invoices and accounting directly within ADvendio for perfect end-to-end processes.
Remo BaumelerNZZ Mediengruppe
At the beginning of implementation, there was still around 10-20 percent of the process operated using traditional methods such as Excel spreadsheets. Today it is more like three percent.