Acast Partners with ADvendio to Bring Lively Podcasts to the World
Stockholm-based start-up Acast loves you to listen. There are millions of podcasts, but how do you find them, organise them, and how do you discover new gems that you might have missed otherwise? The Acast App, available for Apple, Android, and Windows 10, is the answer. Like ADvendio it is an end-to-end product – Acast is a curated platform for podcasts. They connect listeners, podcast creators, and advertisers in a fully integrated, one-stop shop.
Acast was named Start-up of the Year by the magazine, Internetworld, and ‘Most innovative media service’ at leading mobile industry awards Mobilgalan.
Podcast discovery, listening, hosting, and RSS distribution: they were the first to do it all in one package.
Now they have partnered with ADvendio, to deliver advertising via their application. They are hosting ads on their platform from McDonald’s, Sony, Universal, and IKEA, among many others. The Acast app is cutting-edge, offering true metrics for groundbreaking ad formats, such as fully integrated, dynamic ads during a podcast, the first platform to do so. They were also the first to introduce programmatic ad buys within podcasts. “It can target dynamic advertising based on location, time and any personal data we have, on any listening device,” says Måns Ulvestam, the founder and CEO.
Bernd Bube, CEO of ADvendio says, “We are very pleased to partner with such a dynamic, award-winning company, there is a synergy here, as our mission is to reinvigorate the advertising medium and utilise digital techniques to help publishers to deliver ads more effectively to the consumer.”
They launched Acast+ in May 2016. This is a premium, ad-free paywall strategy that will allow creators on its platform to sell content directly to their audience without advertising. Podcasters can set their own prices using the product so content producers can monetize their material through advertising, or they can directly monetize through payment from audiences.
ADvendio helps Acast to invoice ad sales more efficiently, generate handy reports for better advertising business insights, and create time-saving workflows for streamlined collaboration in ad sales.