The platform is designed to enhance economics of retail media networks.

NEW YORK — ADvendio, an omnichannel advertising management platform, today announced the launch of Revenue OS for Agentic Advertising, an ad suite featuring AI agents designed to help retailers increase revenue and cost savings to protect their margins.

Agentic advertising has emerged as a new discipline to enhance the economics of retail media networks, the company said in announcing the release, noting that retailers increasingly seek bottom-line relief after years of margin pressure stifled their growth amid rising costs, complexity, and silos across retail media operations.

ADvendio said it built Revenue OS for Agentic Advertising to offer exponential scale by allowing retailers to drive revenue without adding headcount. Retailers can delegate manual tasks to specialized AI agents to increase sales, reduce expenses, and free up human workers to focus on more complex, higher-margin work.

“Retailers need profitable growth to stay competitive,” said Julian Ahrends, CTO at ADvendio. “We built Revenue OS for Agentic Advertising for retailers to automate and streamline retail media processes to grow their top line faster with AI. Agentic advertising represents the future of retail media because it makes retailers more productive and profitable.”

Read the full release here: www.massmarketretailers.com