ADvendio, a leading omnichannel advertising management platform, today announced a strategic partnership with Belgian-based ad server platform Adhese to offer an end-to-end retail media solution ranging from campaign management through to ad delivery and programmatic buying and selling.
The collaboration will integrate ADvendio’s order management capabilities with Adhese’s advanced ad serving to offer a streamlined, scalable platform for retail media businesses. The solution provides for seamless workflow utilizing ADvendio as the central hub for campaign management, with Adhese and other ad servers, including Google Ad Manager and FreeWheel, enabling efficient delivery of ad creatives.
“Adhese aims to give retailers full control over how they serve and manage ads across channels,” said Tim Sturtewagen, co-founder at Adhese. “We are excited to combine our ad serving technology with ADvendio’s order management system to offer an end-to-end solution that enables retailers to scale quickly and efficiently.”
Read the full release here: www.prweb.com
