7 Trends Shaping The Future of Programmatic Advertising for Streaming Media

The rise in programmatic advertising is no surprise to anyone working in the ad sales industry. According to eMarketer, an estimated¬†four out of every five ad US dollars spent on digital display was transacted programmatically in 2017, with over 75% of total advertising spend expected to transact programmatically by the end of 2018. This means … Continue reading 7 Trends Shaping The Future of Programmatic Advertising for Streaming Media