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How an Advertising Sales CRM Saves Time
Like a customer management relationship system manages sales from lead to close, an advertising sales CRM helps publishers, advertiser owners and resellers better manage their ad campaigns from inventory and sales to ad operations and billing.
Having all of your information in a single system like this allows you to pull advanced analytics about your ad sales. How many banners did we sell? How many impressions did they receive? What kind of revenue did those bring for us? With ADvendio, all of that data is connected and available for all types of reporting and forecasting. But the benefits extend beyond that. Here are some important ways an advertising sales CRM improves your ad sales management process.