Great response at digital advertising event

On September 21-22 ADvendio exhibited at ad:tech in London. ad:tech runs 10 shows in 7 countries and is the number one meeting place for the digital media community. All the big digital players were gathering in London to discuss, debate, unveil their innovations, share their visions and experiences on consumer behaviour and answer digital marketing questions. With ad:tech London 2011 now in its seventh year, 7,000+ industry professionals attended the exhibition and strategic conference.

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The gathering of digital advertising professionals from all over the world concentrated in this form offered a great opportunity to present our order and sales management solution to an international audience. Two days of meeting interested ad managers and online marketers proved that our innovative solution ADvendio meets the requirements of international clients as the feedback was throughout positive. Particularly the combination of salesforce.com’s extensive cloud-infrastructure with the features and functionality you need for online ad management drew many visitors to our booth. “Meeting clients face-to-face is invaluable for building long term relationships. By networking directly with the relevant people you learn a lot about their specific requirements and can recognize what really matters for them. So its not a one-way talk but an inspiring exchange.”, summarized Bernd Bube, CEO Avendio, his impression of the show.

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ADvendio’s seminar session about Cloud Computing and Ad Server Integration

But ad:tech London was more than an exhibition: Via 120+ seminars and the strategic conference visitors could get a behind-the-scenes look at what’s to come. In the Avendio presentation visitors learned why ad server and thereby process integration is important to improve the online ad sales performance. The session explained how the innovative Cloud infrastructure helps to counter organizational overload in all relevant departments like sales, finance and ad operations due to the complexity of the fast growing online advertising market. By integrating your ad server with a cloud-based platform as e.g. Salesforce.com even a sales rep can immediately request availabilities without consulting the ad operator. Visitors got to know the basics of Cloud Computing as well as how to make their business scalable.

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The relevance of staying ahead of new developments

Because even the most experienced marketers find it hard to cope with the pace of technology and are overwhelmed by the ‘language’ of digital and its emerging business models ad:tech London provided a venue where we could explain some of the newest innovations in the CRM and ad management sector. “All practitioners and decision-makers must unpick past assumptions, revise old theories and re-establish new essentials for their businesses. This requires all of us to continuously ask the right questions, source the best answers and understand how to drive required organisational changes. ad:tech London was established to help you navigate this changing world by enabling peer-to-peer exchanges, enlivening industry debate and ultimately clarifying what does matter.”, says Christophe Asselin, head of ad:tech UK.